Dig In Day
Roles:
Influencer Strategy, Insights, Social Strategy, Content Strategy
Categories:
CPG
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Situation*
Help Pepsi promote their tentpole event honoring Black-owned restaurants (BORs) across the country
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Challenge*
Find a compelling way to ignite foodies and black-owned restaurants to tell us which BORs are most noteworthy
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Solution*
Partner with food and lifestyle content creators to amplify the platform mission, drive visibility to BORs and rally the nation to celebrate them on day of the event
Influencer Videos
IG Story
IG Carousel Post
